• Zero Proof
  • Posts
  • 🦓 No and Low-Alcohol Sales up 38% at Euros ⚽️

🦓 No and Low-Alcohol Sales up 38% at Euros ⚽️

plus professional boxing champion on why he doesn't drink

Welcome to Zero Proof, the weekly manifest making it easy to feel good about not drinking.

Your feedback fuels the fun, so click the polls and throw us a cheeky comment.

If you haven’t subscribed, join the community and get weekly Zero Proof here:

As always, don’t borrow from tomorrow.

-Billy & Connor

Also, don’t forget to fill out our usual poll at the bottom of the newsletter if you have feedback on the content of this specific issue.

Today’s menu:

No Booze News 📈:

No and Low-Alcohol Sales Surge During Soccer Championship

Market research firm Kantar reports that low and no alcohol sales increased by 38% during the Euros Soccer Championship.

Why this matters: The European men’s soccer championship has notably increased demand for no and low-alcohol beers, reflecting a broader trend towards healthier drinking choices.

Key stats:

  • No and low-alcohol beer sales soared 38% during the tournament.

  • The no and low-alcohol segment grew 47% from 2022 to 2023.

  • The UK market for no and low-alcohol drinks is projected to grow 19% over the next five years.

Takeaway: The boost in no and low-alcohol beer sales during major sporting events highlights the growing consumer shift towards these options and underscores their rising market importance.

They’re one of us 🤝:

Professional Boxing champion on why he doesn’t drink.

Gervonta Davis, a professional boxer and lightweight title champion, says he doesn’t drink because it makes him someone he is not.

Why it matters: We have all had regrets after having a couple too many cocktails. The emotional rollercoaster we can take on before, during, and after drinking is exhausting. Gervonta inspires us to avoid that feeling.

Still curious? 👇 Listen to what he has to say below.👇

@martinez_motivation

Gervonta Davis speaks on why he doesn’t drink #motivation #motivate #quotes #lifequotes #life #inspiration #wisdom #lifelessons #advice #m... See more

Wait, but why? 🤔:

How alcohol alters your identity.

Ever felt like a different person after a few drinks? Just like fellow Proofer Gervonta says above?

If yes, this is why it matters: Recognizing how alcohol changes your behavior can help you make more conscious decisions about drinking and its impact on your personality and relationships.

The science: Alcohol affects the prefrontal cortex, the brain's center for decision-making and self-control, leading to impulsive actions and lowered inhibitions. It also impacts the limbic system, which regulates emotions, often causing exaggerated emotional responses. Additionally, alcohol releases dopamine, creating a temporary sense of pleasure but altering your judgment and increasing the likelihood of risky behaviors.

The bottom line: Understand that alcohol can make you behave differently. By being mindful of your drinking habits, you can stay true to your real self and maintain healthier, more genuine relationships. You’ll also avoid those mornings full of “hangxiety.”

Proofer Products 🛒:

Something & Nothing

Something & Nothing soda’s are made with the highest quality natural juices, extracts and botanicals for elevated refreshment.

The scoop: Everyone raves about the Yuzu-flavored soda; however, our personal favorite is the hibiscus and rose. Give these refreshers a shot next time you’re looking for a booze-free alternative.

Event Spotlight 🏖️:

Take a Daycation.

Ever wanted to go on vacation just for the day? Well we have good news, you can with ResortPass.

What is it: ResortPass lets you enjoy luxury resort amenities without an overnight stay. Book day passes to top resorts and access pools, spas, and more at a fraction of the cost.

The bottom line:Check out what ResortPass has to offer in your local area, and plan a couple of weekend days in the latter half of the summer with friends and family.

What did you think of today's edition?

Login or Subscribe to participate in polls.

Share Zero Proof

Stop what you’re doing and tell the person next to you about Zero Proof right now! Too much? Fine. We’ll settle for you just copying and pasting this link to others: