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- š¦ Yooooo! The non-alcoholic beer market is set to reach $42 billion by 2032! š
š¦ Yooooo! The non-alcoholic beer market is set to reach $42 billion by 2032! š
plus how a baby announcement inspired this fitness influencer and her husband to ditch alcohol altogether.

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No Booze News š: Yooooo! The non-alcoholic beer market is set to reach $42 billion by 2032!
Theyāre one of us š¤: How a baby announcement inspired this fitness influencer and her husband to ditch alcohol altogether.
Wait, but why? š¤: Why do big life events prompt us to address our drinking?
Proofer Products š: The Ladder app - get stronger / workout more with less planning.
Event SpotlightšŖ: Hyrox - the fitness competition for everybody.

No Booze News š:
Yooooo! The non-alcoholic beer market is set to reach $42 billion by 2032!

The numbers never lie: Introspective Market Research has blessed us with the following numbers. They are bonkers.
Market Growth: The global non-alcoholic beer market was valued at approximately $23 billion in 2022. It's projected to surge to around $42 billion by 2032, growing at a compound annual growth rate (CAGR) of about 6.5%.
Consumer Base: A whopping 40% of adults in the U.S. are interested in trying non-alcoholic options, with younger generations leading the charge. Among Gen Z and Millennials, 60% say theyāre open to drinking non-alcoholic beer regularly.
Health Trends: A significant 70% of consumers cite health and wellness as their primary reason for choosing non-alcoholic beers. These brews often come with fewer calories and less sugar than their alcoholic counterparts, making them an appealing choice for health-conscious drinkers.
Flavor Exploration: Innovation is the name of the game. The variety of flavors and styles available has expanded dramatically, with non-alcoholic IPAs, stouts, and even craft options hitting the shelves. In fact, 50% of drinkers state that they are willing to pay a premium for quality non-alcoholic beers.
Retail Reach: Non-alcoholic beers are becoming more accessible, with availability in 85% of supermarkets and liquor stores nationwide. This wider distribution is key to attracting curious consumers and making these drinks a staple in households.
The outlook: As the non-alcoholic beer market continues to grow, we can expect even more innovative flavors and styles to emerge. With a focus on quality and taste, brands are competing to capture the hearts (and taste buds) of consumers seeking a refreshing alternative to traditional beers.
Net-Net: Strap in and get ready for endless amounts of new brands to hit the shelves in 2025 and beyond. The taste buds are about to be firinggggg.

Theyāre one of us š¤:
How a baby announcement inspired this fitness influencer and her husband to ditch alcohol altogether.

Meet Lauren Kanskiāa fitness influencer with a passion for wellness, who along with her husband, Brooks, decided to rethink their relationship with alcohol.
Whyād they make the switch? Pretty simple. They were heading down a path filled with anxiety and reckless choices. For Lauren, the turning point came when she got fed up with how alcohol made her feel. She committed to 30 days without it, which led to two monthsāand then she found out she was pregnant. Since then, she hasnāt looked back (its been over 2.5 years).
Her challenege to you: Lauren shares that if you're even slightly considering removing alcohol from your life, she dares you to try it. The uncomfortable phase? Totally worth it. Walking away from the social pressures and committing fully made all the difference for her.
Here's what she learned: Removing alcohol from her life has grounded her. She used to envy other peopleās lives, wishing for change, but not drinking has made her realize she already had everything she needed. Drinking had been holding her back, compromising her mindset of growth and gratitude.That said, Lauren isnāt anti-alcohol. If you can drink responsibly, she supports it. But for anyone on the fence about taking a break, sheās living proof that the best things come from the hard decisions.
The takeaway: Lauren's journey shows that sometimes the hardest decisionsālike stepping away from alcoholālead to the most rewarding personal growth. If you're on the fence, her story is a reminder that you already have what it takes to thrive without it.

Wait, but why? š¤:
Why do big life events prompt us to address our drinking?
Have you ever noticed that it often takes a big life eventāa wedding, a health scare, or the arrival of a new babyāfor us to hit the brakes on our drinking habits?
The gist: Itās a fascinating phenomenon that highlights how we often cruise on autopilot until something shakes us awake. Hereās why these major changes can serve as a catalyst for reflection and adjustment:
Comfort in Routine: Alcohol becomes a staple in our lives, woven into our daily routines. Major life changes disrupt this comfort, forcing us to reassess our habits.
Crisis as Catalyst: When life gets tough, weāre more reflective. Crises highlight our habits, making it harder to ignore their impact.
Social Pressures: We often drink to fit in or celebrate. Big changes can shift our social contexts, giving us space to rethink our relationship with alcohol.
Redefining Identity: Life events make us question who we are. We might realize our drinking doesnāt align with our evolving values and goals.
Awareness of Consequences: Milestones raise our awareness of how our choices affect others. For instance, becoming a parent can spark a desire to change for the sake of our families.
The bottom line: Life events can kickstart real change. Use these times to think about your relationship with alcohol. Instead of waiting for a crisis, take the initiative to align your choices with your new phase of life. Leverage these transitions to create healthier habits and embrace the person you want to be.

Proofer Products š:
The Ladder app - get stronger / workout more with less planning.

Ladder is an innovative program designed to help you track and plan your gym sessions effectively. With personalized workouts tailored to your fitness level, it provides the structure and guidance you need to reach your goals.
Extra bonus: Lauren is a founder trainer.
Why Ladder?: The program is all about keeping you motivated and accountable. By tracking your progress, you can see how far you've come and make adjustments to your routine as needed. Whether youāre a beginner or a seasoned athlete, Ladder Fitness offers the flexibility to adapt to your individual needs.
How to get started: All you need to do is answer some questions to find your plan, and the Ladder team will take care of the rest. Itās that easy.


Event Spotlight šŖ:
Hyrox - The fitness competition for everybody

Ready to push your limits? Hyrox is where running meets functional training in an 8-kilometer race featuring 8 intense workout stations.
What is hyrox?: A unique blend of endurance and strength, Hyrox tests your fitness with challenges like sled pushes, rowing, and burpee broad jumps. Open to all fitness levels, it's more than a raceāit's a personal journey. Plus, they host them all around the world, so you can make a full trip out of the event.
Why join / go?: Hyrox isnāt just another workout; itās a shared adventure! Picture this: a day filled with sweat, laughter, and camaraderie, where everyone is cheering each other on. Youāll tackle unique challenges that push your limits while surrounded by folks who get itājust like you.
Crossing that finish line? Itās a rush you wonāt forget. Youāre not just racing against the clock; youāre proving to yourself that you can do hard things. Whether youāre looking to crush personal goals or just want to have a blast with friends, Hyrox is your ticket to a memorable fitness experience. So, why wait? Dive in and see what youāre capable of!
How to sign up and get started: Visit the Hyrox website to āfind your raceā near you, register, and access training resources. Donāt miss your chance to transform your fitness journey with Hyrox!

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