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-Billy & Connor

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Today’s menu:

• No Booze News 📈: The fresh face of non-alcoholic beer, courtesy of Tom Holland.

• They’re one of us 🤝:  Unpacking Tom Holland's inspiring journey into sobriety.

• Wait, but why? 🤔: Why do we often resort to extremes in recognizing our relationship with alcohol?

• Proofer Products 🛒: New kid on the block: Bero non-alcoholic Brew

• Event Spotlight 👅: DIY Non-Alcoholic Beer Blind Tasting

No Booze News 📈:

The fresh face of non-alcoholic beer, courtesy of Tom Holland.

Tom Holland just made headlines by launching Bero, his own non-alcoholic beer brand, nearly three years into his sobriety journey. The Spider-Man star, who quit drinking in January 2022, revealed that his experience navigating sobriety inspired him to create the kind of non-alcoholic beer he wished he'd had during his first difficult months.

Why It Matters

• Expanding the Non-Alc World: As a major celebrity, Holland's move into the non-alcoholic space brings even more attention to the growing trend of booze-free living.

• Quality-First Approach: Bero aims to elevate the quality of non-alcoholic beers, giving people better options when they choose to go alcohol-free.

• Representation and Influence: Holland’s personal experience with sobriety resonates with many, normalizing the conversation around choosing a non-drinking lifestyle.

Net-Net: Holland, proud of his sobriety, sees Bero as a personal passion project. Co-founded with John Herman, the brand offers non-alcoholic brews crafted for those seeking the same clarity and well-being that Holland has found.

More on the brews down in Proofer Products ⬇️

They’re one of us 🤝:

Unpacking Tom Holland's inspiring journey into sobriety.

Given the big news on Tom Holland’s beer company, let’s take a closer look at his inspiring sobriety journey.

Quick background: His journey through sobriety, which began in January 2022. After confronting his relationship with alcohol during Dry January, he pushed himself to commit to six months of sobriety. He describes the experience as “the hardest thing I’ve ever done, and arguably the greatest achievement of my life.”

Why it matters: Holland's candidness about sobriety breaks the stigma around alcohol consumption, especially for celebrities. His story sparks meaningful conversations about mindful drinking and the reality of navigating life without alcohol. As someone with immense influence, Holland’s experience can inspire others to rethink their drinking habits and seek healthier alternatives.

The takeaway: Holland’s journey shows that choosing sobriety is not just about giving up something—it's about gaining clarity, self-awareness, and a deeper connection to oneself and others. By sharing his truth, he encourages us all to embrace our individual journeys, reminding us that there’s strength in vulnerability and authenticity.

👇 Check out more about Tom’s story 👇

Wait, but why? 🤔:

Why do we often resort to extremes in recognizing our relationship with alcohol?

So many of us find ourselves swinging between complete abstinence and binge drinking.

This behavior is rooted in a cultural landscape that celebrates drinking, making it hard to see when it's causing harm. Extreme measures, like sobriety challenges, force us to confront our motivations and habits regarding alcohol.

Why it matters: Understanding our relationship with alcohol is vital for several reasons:

• Cultural Impact: Alcohol is woven into social norms, normalizing excessive use. Recognizing this can help shift narratives toward healthier choices.

• Self-Awareness: Extreme measures compel us to dig deep into our reasons for drinking, leading to greater self-insight.

• Redefining Enjoyment: Stepping back from alcohol allows for exploring alternative ways to socialize and celebrate, fostering more mindful experiences.

The bottom line: Swinging to extremes isn’t just about moderation or sobriety; it’s a journey toward self-discovery. Embracing these challenges empowers informed choices that align with personal values. Ultimately, understanding our relationship with alcohol helps cultivate healthier lifestyles and deeper connections with ourselves and others.

Proofer Products 🛒:

New kid on the block: Bero non-alcoholic Brew

As we mentioned earlier, Tom Holland's Bero is making waves in the non-alcoholic beer scene. Let's dive into what makes this beverage stand out:

The Bero Breakdown:

• Style: Crisp, refreshing lager

• Taste: Notes of citrus with a smooth finish

• ABV: Less than 0.5%

• Calories: Only 84 per bottle

Why We're Excited:

• Full-bodied flavor that rivals traditional beer

👉 Get your hands on Bero here👈

Event Spotlight 👅:

DIY Non-Alcoholic Beer Blind Tasting

With the explosion of fantastic non-alcoholic beers hitting the market (remember Athletic Brewing's recent $50 million funding round?), and newcomers like Tom Holland's Bero making a splash, there's never been a better time to explore the world of NA brews.

Why not turn this exploration into a fun, social event? Gather your friends and family for an enlightening evening of non-alcoholic beer tasting.

Here's your playbook to make it happen:

1. Gather your brews

2. Set the stage

3. The tasting process

4. Make it a party

Suggested Non-Alcoholic Beers to Include:

• Bero (Tom Holland's new entry!)

• Athletic Brewing Free Wave Hazy IPA

• Heineken 0.0

• Brooklyn Brewery Special Effects Hoppy Lager

• Guinness 0.0

• BrewDog Nanny State

• Clausthaler Dry Hopped

• Partake Brewing Pale Ale

Remember, the goal is to have fun while expanding your non-alcoholic beer horizons. You might just discover your new favorite brew – and have a blast doing it!

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