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The black sheep blowing down the door, alcohol-free drinks


Mornings. This is Zero Proof, the community of come to jesus’rs that at one point asked “why do I feel it’s so dang hard to have fun without drinking??”
Here’s what’s on the menu today:
No Booze News 📈: No/low Alc no longer the black sheep
They’re one of us 🤝: Blake Shelton said what??
Wait, but why? 🤔: Like how can you even celebrate without champagne?
Healthy Habit 🌱: come on, just have have a drink… of water!
Product Spotlight 🛒: This non-abv beer is blasting off
Events 🏁: A haven where you can unleash your pent up Formula 1 energy
Mocktail Maestro 🎵: Your jukebox joyride!
No Booze News 📈:
No n Low alcy bevvys → Huge n growing market baby
Ever feel like the black sheep for ordering an O’Douls, or couldn’t even get yourself to do it? Well we sure as hell have, but it turns out non-alcy bevvys are really a black sheep in wolves clothing.
No/low alcohol products are flying off the shelves and the industry is BOOMING with a capital B, sending it way into the tres commas club.

Source: IWSR - Drinks Market Analysis
So shrug off that imaginary stigma and order a booze free beer or mocktail if you’re feeling frisky.
You’re not the black sheep, you’re the one buying bitcoin in 2010 - ahead of the curve.
They’re one of us 🤝:

It’s the New Year and who hasn’t been in this situation?! Country music superstar and all around booze lover Blake Shelton is feeling the need for change too.
Props to Buh-La-Kay for being open about it - big love from the Zero Proof community, we got your back 🙌🙌
Read Blake Shelton’s interview about changing things up.
#ZeroProofersInTheWild
Wait, but why? 🤔:
Why do we automatically think ‘bottle of champagne’ when celebrating?
Ok, so we here at Zero Proof aren’t conspiracy theorists (typically), but we do get to thinking every now and then…
Celebrating? Bottle of bubbly. Long day at the office? Lil glass o vino. Relaxing on a beach? Corona n lime. Watching Sports? Bucket of beers. The list goes on..
Think these deep seeded feelings and emotions blossomed naturally on their own? You sweet summer child.
There’s just slightly over a gazillion examples of why you associate so many warm, fuzzy and fun feelings with drinking - which is probably what makes you feel like a wet towel for trying to do awesome things in life sans booze.

coulda hada V8
Like so many iconic products, the evolution of Champagne is as much about marketing as it is about the drink itself. The big Champagne houses began to set up camp in the region in the 18th century: Moet et Chandon, Piper-Heidsieck, Louis Roederer, Veuve Clicquot and Tattinger were among the first. These firms cannily built on Champagne’s growing reputation as a drink of status, and turned it into the drink of celebration. They took samples of their wines to Europe’s various Royal courts to win their patronage. They were early adopters of the celebrity endorsement, getting well-known figures like music-hall star George Leybourne to promote their products, which he did to enduring effect by penning the song Champagne Charlie in 1886.
Did someone invent the concept of celebration and champagne to make a quick buck?: Yes
Do you need Champagne to celebrate?: No
Healthy Habit 🌱:
Developing a good hydration strategy to curb cravings

Drink more water. Crave less booze.
For a moment… really just a second… we are asking you to tap into your inner Osmosis Jones and become the kings and queens of hydration. Why? Because if you drink more water… you will crave less alcohol. Don’t believe us? Check out this study done by way smarter people than us.
Not fully sold yet? Did you know the human body is made up of 60% water and that every single process down to the cellular level requires our good ole friend H2O? Wanna lose weight? Hydrate. Want more energy? Hydrate. Want to be more productive? Hydrate. Really, everything tends to get better when we hydrate. Much more credible source here
But how do I hydrate more effectively? See some tips and tricks from our friends over at the University of Nebraska. Go Cornhuskers!
Proofer Products 🛒:
Athletic Brewing
Us Proofers are the connoisseurs of consumption, and we always appreciate a healthy twist. This weeks proofer product spotlight allows you to, as they say, “drink without compromise.”
Athletic Brewing is one of the few non-alcoholic brewers we have come across that truly provides the flavor of great tasting beer with no alcohol involved. Whether you are in the mood for a light lager or a hefty IPA, Athletic Brewing provides the ability to hit all the taste buds in the beer spectrum.
Check out the link above to their website to learn more about Athletic Brewing, their mission, and their products!
Event Spotlight 🏁:
K1 Speedway
But likeeee what else is there even to do on Friday night or Saturday other than happy hour or bottomless brunch?
Wellll, we’ve got an idea for you… and are fired up about this weeks booze free event spotlight: K1 Speedway
With 74 locations around the USA, K1 speedway is a prime place to socialize with friends, co-workers, family, or even bring a first date. I mean come onnnn, who doesn’t wanna zip go karts around a track and experience the ultimate adrenaline rush?
Also, let’s face it… we have all, at one point in time, dreamed of living a little more fast and a little more furious. Your imagination has probably put you in the shoes of some of if not all of the following scenarios:
Peach and Toad battling it out to cross the rainbow road finish line
Michael Shumacher standing on the top of the podium getting blasted with bubbles
Ricky Bobby and Cal Naughton Jr. executing their infamous Shake N’ Bake
Vin Diesel ripping donuts in Brazil fending off the Rock in the name of protecting his family.
As with anything life, there is good news and bad news here.
Let's start with the bad news first. We hate to break it to you but you’re probably not going to walk away with a 500+ million dollar net worth like our boy Schumacher for beating Uncle Larry and standing atop the K1 podium, it’s going to take a lot of work to have Vin Diesels biceps, and chemistry like Ricky and Cal’s does not come over night.
The good news? You can definitely unleash your need for speed by checking out the link above. Call up the homies, co-workers, or family and get a date on the calendar.
Mocktail Maestro 🎵:
High energy vibes for the week ahead
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