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- 🦓 Ireland's health-driven drink shift ☘️
🦓 Ireland's health-driven drink shift ☘️
plus 3 tips on going booze-free from Scott Thomas


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No Booze News 📈: Pints out, Zero Proof in: Ireland’s health-driven drink shift.
They’re one of us 🤝: Entrepreneur / Motivational Speaker shares 3 tips about going booze-free.
Wait, but why? 🤔: Why does a night out feel off without alcohol?
Proofer Products 🛒: Not drinking? There’s a Guinness for that!
Event Spotlight 🥳: Scott Thomas’s advice on how to enjoy a booze-free night out.

No Booze News 📈:
Pints out, Zero Proof in. Ireland’s health-driven drink shift.

Live look at Ireland quite literally stepping onto non-alc train 🚂
Yes, you heard that right… even the Irish are all in on the Zero Proof lifestyle.
The trend: Alcohol consumption in Ireland has dropped by 31% since its peak in 2001.
A 2023 report from the Drinks Industry Group of Ireland (DIGI) shows more people turning to non-alcoholic alternatives.
Numbers worth noting:
Non-alcoholic beer sales jumped 18% last year.
Non-alcoholic beer now holds over 2% of the Irish market—nearly doubling in four years.
Beer remains Ireland's top choice at 42.9% of all alcohol consumed, followed by wine (28.3%) and spirits (22.6%).
Why it matters: Bars are catching on. Some are even brewing their own alcohol-free lagers to meet demand. The drinking culture isn’t fading—it’s evolving toward wellness, balance, and better choices.
Boots on the ground: Barry Reilly, a longtime bar manager in Carlingford, says the drinking habits in his pub are changing. “Used to be, guys would grab two pints before a football match. Now? It’s rare.” The shift: health-conscious younger people opting for lattes over lagers.

They’re one of us 🤝:
Scott Thomas shares 3 tips about going booze-free

Scott Thomas is an entrepreneur, wellness icon, and motivational speaker who has three clear tips for those who are going sober or seeking to reduce their alcohol consumption.
His Tips:
Embrace the Middle Lane of life.
Brace yourself for intense emotions.
Prepare to feel like an outsider.
The takeaway: It might sound tough 😅, but watch the video below and see the growth that follows.
@scott.thomas 3 things I wish I was prepared for when I first went Sober….let me know if you can relate in the comments below ✍️❤️ #sobertips #learninga... See more

Wait, but why? 🤔:
Why does a night out feel off without alcohol?

Picture this: You’re heading out for a night of fun, but this time, you’re not drinking. The vibrant energy of the crowd, the clinking of glasses, and the familiar buzz of alcohol seem to be missing.
Here’s why a booze-free night might feel a bit off at first:
Lack of Social Ease: Alcohol often makes social interactions smoother. Without it, you might feel more self-conscious.
Expectation Gap: We’re conditioned to link fun with drinking. Without it, the night might feel less exciting.
Peer Influence: When everyone else is drinking, you might feel out of place or pressured.
Routine Disruption: Alcohol is often part of the social routine. Its absence can disrupt familiar patterns.
Emotional Adjustment: Without booze, you may face heightened emotions and need to adjust to a new way of enjoying yourself.
Takeaway: Embrace a booze-free life as a chance to redefine enjoyment. With each booze-free outing, you’re proving that real fun and authentic connections thrive without alcohol. Own your journey and celebrate the new, vibrant experiences you’re creating.

Proofer Products 🛒:
Not drinking? There’s a Guinness for that!

Guinness Zero isn’t just a drink; it’s a celebration of Irish culture and craftsmanship, reimagined for today’s lifestyle.
Flavor: Enjoy Guinness’ iconic rich and creamy taste, just like the original stout.
Buzz-Free: Savor the classic experience without the alcohol.
Any Occasion: Perfect for gatherings, quiet nights, or when you need a sophisticated non-alcoholic option.
Modern Twist: Classic Irish stout, now alcohol-free, blending tradition with contemporary needs.
Call to Action: Discover the new way to enjoy the legendary taste of Guinness. Grab a Guinness Zero and toast to tradition, anytime, without missing a beat.

Event Spotlight 🥳:
Scott Thomas’s advice on how to enjoy a booze-free night out

We figured we’d mix it up this week and talk about how to unleash your inner Dwight and Michael (i.e. how to have a blast… even without the booze)
To do this, we thought we would double down on Scott Thomas. Below is his advice on how to have an awesome night without booze.
Here are his 8 takeaways:
Exercise beforehand 💪
Take pride in your outfit 👟
Arrive at peak time ⏰
Always have a drink in hand 🍹
Pick your allies 🧍♂️🧍♀️
Go for a breather 😮💨
Exit plan 🚪
Be ok with being you 💫
More Context: Check out how to have an awesome booze free night…
@scott.thomas So I’m constantly being asked…how do I enjoy my night out sober? 🍺🚫🕺 I’ll be completely honest, I don’t have ALL the answers just yet 😅 bu... See more

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