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  • 🦓 Inside Best Day Brewing’s $22.5M bet on a booze-free future📈

🦓 Inside Best Day Brewing’s $22.5M bet on a booze-free future📈

plus Jessica Simpson reflects on 7 life-changing years of sobriety

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Today’s menu:

  • No Booze News đŸ“ˆ: Inside Best Day Brewing’s $22.5M bet on a booze-free future

  • They’re one of us đŸ¤: Jessica Simpson reflects on 7 life-changing years of sobriety

  • Wait, but why? đŸ¤”: Why do we look to alcohol when we can't face our imperfections?

  • Proofer Products 🛒: Best Day Brewing- NA craft beer with full flavor

  • Event Spotlight â˜•ď¸: A new trend is here- coffee shop DJ sets

No Booze News 📈:

Inside Best Day Brewing’s $22.5M bet on a booze-free future


Best Day Brewing, the fastest-growing U.S. non-alcoholic craft beer brand, raised $22.5M in 2024, solidifying its #2 spot in the category.

Founded in 2022, Best Day offers a range of full-flavored brews (West Coast IPA, Kölsch, Electro-Lime) and is available nationwide in major retailers like Whole Foods, Trader Joe’s, and Target, as well as online.

Why it matters: The funding backs a major shift—65% of consumers drink more mindfully, and fewer young adults drink alcohol.

Best Day meets demand with high-quality options for mindful and sober curious drinkers. The funding will fuel brand awareness, expand distribution, and help reach a larger audience.

The big picture: Best Day is part of a broader cultural shift toward personalized, mindful drinking.

With premium, alcohol-free options, Best Day redefines drinking for a new generation. Available in 35 states and growing, they’re making non-alcoholic craft beer a mainstream choice. Cheers to more “best days” ahead!

They’re one of us 🤝:

Jessica Simpson reflects on 7 life-changing years of sobriety

Jessica Simpson marks a powerful milestone—7 years alcohol-free. She took to Instagram to reflect on her journey, sharing the following quote:

"7 years ago today I walked myself into the light of being alcohol free."

Why it matters: This declaration comes after years of personal growth, self-discovery, and transformation.

Simpson's openness about her path to sobriety has become a beacon for many, showing that embracing change and confronting inner battles can lead to clarity and empowerment.

Delve more into her journey: Reflecting on her earlier journey, Jessica also shared a poignant message from four years sober:

"This person in the early morning of Nov 1, 2017 is an unrecognizable version of myself. I had so much self-discovery to unlock and explore. I knew in this very moment I would allow myself to take back my light, show victory over my internal battle of self-respect, and brave this world with piercing clarity."

Jessica Simpson

She went on to explain how alcohol wasn’t the real issue—it was about understanding and loving herself.

"The real work that needed to be done in my life was to actually accept failure, pain, brokenness, and self-sabotage. The drinking wasn’t the issue. I was. I didn’t love myself. I didn’t respect my own power. Today I do."

Jessica Simpson

This raw, honest reflection demonstrates her strength and transformation. By giving up alcohol, Jessica chose to embrace her full potential, free of the constraints that once held her back.

The bottom line: Sobriety is not just about giving something up; it’s about reclaiming your personal power and finding clarity.

Jessica Simpson’s journey is proof that true freedom comes from facing our challenges head-on, embracing our imperfections, and living authentically. Here's to seven years of strength, self-love, and endless possibilities.

Wait, but why? 🤔:

Why do we look to alcohol when we can't face our imperfections?

The discomfort of facing our imperfections can be overwhelming. It's not easy to sit with the raw, unfiltered version of ourselves—the one with flaws, mistakes, and unfinished business.

For many, alcohol becomes a temporary escape, offering a quick fix to numb the emotional tension. But why is it that we turn to a substance to soothe the pain of self-acceptance?

Why it matters: Alcohol allows us to escape the very discomfort we need to confront. In moments of insecurity, failure, or fear, it can feel like a safe haven—a way to temporarily silence the voice in our heads telling us we aren’t enough.

But this relief is short-lived. Instead of addressing our imperfections, alcohol masks them, preventing us from facing the hard truths that can lead to growth and healing.

The truth: We don’t need alcohol to handle our imperfections. Learning to accept our flaws, to sit with the discomfort, and to be honest with ourselves is the real work.

It’s through this process of self-acceptance and growth that we begin to embrace our imperfections—not as weaknesses, but as part of what makes us human. When we stop using alcohol to hide from our truth, we start to live with greater clarity, confidence, and authenticity.

The takeaway: Facing our imperfections is tough, but it’s the key to true freedom. Instead of turning to alcohol for relief, take the time to sit with what you fear or regret. That’s where the real growth happens. Embrace your imperfections—they’re not your enemy; they’re your invitation to become a stronger, more authentic version of yourself.

Plus - there is a community here for you every step of the way!

Rock on Zero Proof 👊

Proofer Products 🛒:

Best Day Brewing- NA craft beer with full flavor

If you’re on the hunt for non-alcoholic beers that don't skimp on flavor, Best Day Brewing is a game-changer.

What sets them apart? They brew their beers to full strength first—just like any premium craft beer.

Then, using cutting-edge technology, they carefully remove the alcohol without ever raising the temperature beyond the fermentation point. This ensures the beer keeps all the robust, complex flavors you expect, with none of the alcohol.

The result: a lineup of beers that don’t compromise on taste. From the crisp West Coast IPA to the smooth Hazy IPA and the zesty Electro-Lime, Best Day Brewing proves you don’t need alcohol to enjoy a great beer.

Whether you’re sober-curious, cutting back, or just want something lighter without losing that full-bodied craft taste, Best Day Brewing offers the perfect option. Drink it for the flavor, stay for the good vibes. Cheers to your Best Day yet!

Event Spotlight ☕️:

A new trend is here- coffee shop DJ sets

Coffee shops are going beyond lattes and croissants, offering something new for those looking for a fun, alcohol-free outing. Enter the DJ coffee shop set—an emerging trend where the chill atmosphere of your favorite café meets the electric vibe of a live DJ performance.

Why it’s happening? As the demand for social events without the alcohol rises, coffee shops are stepping up, creating an environment where people can socialize, vibe to the music, and savor their favorite coffee blends.

No shots, no hangovers—just good beats and great company.

What to expect: Enter cozy, intimate gatherings where local DJs bring their A-game, spinning everything from lo-fi beats to house music, while you sip on expertly brewed coffee.

These sets are perfect for those who crave the energy of a night out but want to keep it light, fun, and booze-free.

Net - net: If you are looking for a fresh way to enjoy yourself (without the drink in hand)? Hit google for your local coffee shop’s event schedule—you might just discover your next favorite vibe.

If you’re in LA… check out the am.radio.la 👇

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