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-Billy & Connor

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Here’s what’s on today’s menu:

• No Booze News 📈: In Huberman we trust

• They’re one of us 🤝:  Dejounte Murray on being comfortable in his own skin

• Wait, but why? 🤔: Why do we reach for booze on a hot summer day?

• Healthy Habit 🌱: Unwind and empower yourself with yoga

• Product Spotlight 🛒: Lemon Perfect - Dejounte’s go to drink

• Events🧘🏽‍♀️: Why CorePower Yoga should be your new sweat (& social) destination

No Booze News 📈:

In Huberman we trust

Today, we're diving deeper into neuroscientist Dr. Andrew Huberman podcast shedding light on alcohol's impact on the brain and offering practical strategies for sober socializing.

In case you’ve been living under a rock like Patrick Star - Huberman is not your average scientist; he's a big time knowledge source in the world of neuroscience, renowned for his groundbreaking research and engaging educational content.

Through his captivating YouTube videos and podcasts, Huberman has become a trusted source for understanding the intricate workings of the human brain.

He has over 5.1 million followers on YouTube and 5.5 million followers on Instagram and believe it or not has a done a few deeep dives on alchohol.

In one oh his most popular podcasts, Huberman tackles the complex relationship between alcohol consumption and brain function, providing invaluable insights into the science behind sobriety. But it doesn't stop there — Huberman goes beyond theory, and dishes out actionable strategies for navigating social situations without relying on alcohol.

Here's a quick overview of the main points covered:

• Impact of Alcohol on the Brain: Learn how alcohol affects neurotransmitters and disrupts the brain's reward system, shedding light on its addictive nature.

• Alcohol and Sleep Patterns: Explore the relationship between alcohol consumption and sleep quality, uncovering the detrimental effects of alcohol on our restorative sleep cycles.

• Strategies for Sober Socializing: Dive into practical tips for navigating social gatherings without alcohol, including setting clear intentions and prioritizing genuine connections.

• Communication Techniques: Learn effective ways to decline alcohol gracefully and redirect conversations towards shared interests, empowering you to assertively navigate social situations.

The full discussion is about 2 hours but definitely worth the listen!

Who knew one of the world’s hottest influencers would be a pro Zero Proof quirky neurologist…

In Huberman we trust.

They’re one of us 🤝:

Dejounte Murray on being comfortable in his own skin

You might know Dejounte Murray as a rising NBA star who is known for his lockdown defense and recent scoring outbursts with the Atlanta Hawks. What you probably didn’t know is that Dejounte doesn’t drink and outwardly talks about how he doesn’t need to drink to have fun.

In the quote below, Dejounte speaks to how comfortable he is with himself and that he doesn’t need to drink to have a good time.

Dejounte’s comfortability with himself and his ability to have fun and be satisfied with the fact he doesn’t need to drink to live his life is what makes him a fellow Proofer.

Wait, but why? 🤔:

Why do we reach for Booze on a hot summer day?

Picture a scorching summer day. Beads of sweat cling to your forehead, your throat feels parched, and all you crave is a refreshing drink. What comes to mind? For many, it's an ice-cold beer or a fruity cocktail. But why?

The Why:

This association between alcohol and refreshment isn't a coincidence. A 2020 study by the National Institute on Alcohol Abuse and Alcoholism (NIAAA) revealed that spending on alcohol advertising in the US peaks during the summer months. Decades of clever marketing have cemented the image of a cold beer on a hot beach as the ultimate way to cool off. Beer commercials often depict people enjoying a frosty beverage under the summer sun, linking the product with feelings of relaxation and rejuvenation.

The Misconception:

There's a misconception that alcohol cools you down. In reality, a 2018 study published in the journal Physiology & Behavior found that alcohol acts as a vasodilator, widening your blood vessels by up to 20%. This sends a surge of warm blood closer to the skin's surface, creating a temporary sense of coolness. However, it doesn't actually lower your body temperature – it just tricks your body's heat sensors.

The Reality:

While that ice-cold beer might be tempting on a scorching day, it can actually worsen the heat. Alcohol acts as a diuretic, increasing urination and dehydrating you. This dehydration disrupts your body's ability to sweat, the key way it cools itself down. Instead of reaching for that beer, grab some water. It hydrates you effectively and helps your body regulate its temperature, keeping you cooler and healthier in the summer heat.

So, why on earth would I drink beer or a cold alcoholic beverage on a hot summer day if all the above is true?

The short answer: you wouldn’t.

Healthy Habit 🌱:

Beyond the Buzz: Unwind and Empower Yourself with Yoga

Are you constantly feeling the need to unwind after a long day? Many of us reach for a glass of something to de-stress. But what if there was a healthier, more sustainable way to find calm? Enter yoga: an ancient practice that combines physical postures, breathing exercises, and meditation.

Yoga offers a powerful alternative to alcohol, providing a wealth of benefits that go far beyond a fleeting buzz. It's a practice that works wonders for your body and mind. Regular yoga can:

• Boost your mood and reduce stress: Yoga incorporates breathing exercises and meditation, proven techniques for calming the nervous system and promoting feelings of relaxation and well-being.

• Increase flexibility and strength: The physical postures in yoga improve your range of motion, build muscle tone, and enhance overall physical fitness.

• Sharpen your focus and concentration: By focusing on your breath and body during yoga poses, you cultivate mindfulness, a skill that translates into better focus and concentration throughout your day.

• Improve sleep quality: The stress-reducing and calming effects of yoga can significantly improve your sleep quality, leaving you feeling more energized and refreshed.

• Enhance self-awareness: Yoga encourages you to connect with your body and mind in the present moment. This heightened sense of awareness can empower you to make healthier choices in all aspects of your life.

Unlike alcohol, yoga's benefits are cumulative. The more you practice, the better you'll feel physically and mentally. You'll build resilience, cultivate inner peace, and find a sustainable path to well-being that starts from within.

So, ditch the temporary relief of a drink and discover the lasting benefits of yoga. You might just surprise yourself with the strength, serenity, and inner peace you discover on the mat.

Proofer Products 🛒:

Lemon Perfect - Dejounte’s go to drink

Given Dejounte Murray doesn’t drink alcohol, we thought we would highlight his favorite go to drink in that of Lemon Perfect.

Lemon Perfect is a great-tasting and hydrating flavored lemon water with zero sugar and no artificial flavors or sweeteners. Powered by squeezed organic lemons, Lemon Perfect contains electrolytes from potassium and is packed with vitamin C, making healthy hydration more convenient, delicious, and refreshing than ever.

Lemon Perfect is widely considered by industry insiders to be one of the most scalable, exciting, and innovative emerging beverages in the marketplace. The company's mission is to promote healthy hydration and deliver the joy of flavor—anytime, anywhere, and for everyone.

Whether you are looking for a drink post workout or something to enjoy on the weekends instead of an alcoholic drink, Lemon Perfect is an awesome option for the Proofer community to check out.

Event Spotlight 🧘🏽‍♀️:

Find Your Power: Why CorePower Yoga is Your New Sweat (& Social) Destination

We learned about the benefits of yoga above. You may be wondering where to start and how to make it social. Look no further than CorePower Yoga! This national chain of studios offers a unique blend of challenging Vinyasa flows and a welcoming community, making it the perfect place to get your sweat on and connect with like-minded people.

What is CorePower Yoga?

CorePower isn't your average yoga class. They offer a variety of heated and non-heated Vinyasa flows, catering to all levels of experience. Vinyasa yoga is a dynamic style that synchronizes breath with movement, linking postures (asanas) together in a continuous flow. CorePower takes this a step further, often incorporating upbeat music and a focus on building strength and flexibility. The heated element in some classes adds an extra challenge (and detoxifying benefit) by raising the studio temperature.

Why is it a Great Social Event?

CorePower studios foster a sense of community. The shared experience of a challenging workout creates a natural bond between participants. Many studios even have social events after class, allowing you to connect with classmates and chat over a healthy smoothie. Plus, the group setting provides built-in motivation – seeing others push themselves can inspire you to do the same!

How to Find Your CorePower Flow

CorePower Yoga boasts over 220 studios across the US, making it easy to find a location near you. Simply head over to their website https://www.corepoweryoga.com/ and use the studio finder tool. Many studios offer introductory classes or packages, so you can try it out before committing.

Next time you are looking to find a new workout / social event we encourage you to step onto the CorePower mat. You'll find a powerful workout and a supportive community!

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