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As always, don’t borrow from tomorrow.

-Billy & Connor

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Today’s menu:

• No Booze News 📈: New workbook for sober curious dropping Sept. 3rd

• They’re one of us 🤝:  Brian Mazza on how steak dinners and hangovers are the old way to do business meetings

• Wait, but why? 🤔: Why do so many of us need challenges to quit drinking?

• Proofer Products 🛒: “The Dry Challenge” - your guide to a booze free month.

• Event Spotlight🕵️: The most epic contest ever - Adventure Hunt!

No Booze News 📈:

New workbook for sober curious dropping Sept. 3rd

New release alert: Hilary Sheinbaum’s workbook, Going Dry, drops on Sept. 3 🚨 

It’s your go-to guide for tackling dry months, whipping up non-alcoholic drinks, and diving into new lifestyle choices.

Who’s behind it: Sheinbaum, a lifestyle and entertainment journalist and founder of GoingDry.co, has been sober-curious since 2017. Her first book, The Dry Challenge, was all about nailing a full alcohol-free month with step-by-step advice.

What to expect: Going Dry is a hands-on guide to your first dry month. Packed with activities for self-reflection, it covers everything from setting new budgets to tracking sleep and reassessing relationships. Sheinbaum shares her personal reflections on sobriety along the way.

They’re one of us 🤝:

Brian Mazza on how steak dinners and hangovers are the old way to do business

Brian Mazza’s evolution: Gone are the days of steak dinners and groggy mornings.

Mazza, a fitness influencer and entrepreneur, has traded in the old-school business meeting for recovery sessions, intense workouts, and a surge in creativity.

The shift: What used to be a night of indulgence followed by a hangover is now an opportunity for deep connection and fresh ideas.

Mazza’s approach to business is simple:

• Prioritize health

• Surround yourself with high performing great people

• Watch your life and business soar

The takeaway: Mazza’s transformation shows that how you treat your body directly impacts your success. Swap the hangover for a workout, and you might just find that your best ideas come when you’re at your healthiest.

👇 Check it out 👇

brianmazza

664K followers

View more on Instagram

Wait, but why? 🤔:

Why do so many of us need challenges to quit drinking?

Why do we feel the need to sign up for "Dry January" or "Sober October" to take a break from drinking? It turns out there are key reasons we link quitting alcohol to formal challenges.

The link: We rely on challenges to stop drinking because they make the process more manageable and give us the motivation to stay focused and committed.

• Structure & accountability: Challenges give you a clear timeline, something most of us need to commit. Let’s face it, “I’ll quit tomorrow” never works. Telling your friends or followers? That’s next-level peer pressure for good.

• Habit disruption: They force you to notice your drinking triggers. Suddenly, you realize your hand just magically reaches for a drink. Friday night becomes an obstacle course, navigating temptation instead of just a regular night out.

• Mindset shift: Challenges turn quitting into a goal, something to win. You’re not giving up alcohol; you’re gaining clearer mornings and skipping the regret of texting your ex.

The reality: It’s not that we can’t stop drinking without a challenge, it’s just that having a deadline makes it feel like a project we can actually finish.

The takeaway: Challenges make it fun, give us structure, and help break habits—but you don’t need a trending hashtag to take control.

Just set your own goal and let your friends wonder why you’re suddenly so chipper on a Saturday morning 👩🏼‍🎤

Proofer Products 🛒:

“The Dry Challenge” - your guide to a booze free month

In this book, Hilary Sheinbaum dives into the life-changing benefits of going alcohol-free for a month. Her guide helps you conquer Dry January, Sober October, or any booze-free challenge.

Why you care: After holiday excess, January is the perfect time to reset by ditching alcohol. But the challenge isn’t just for January—it’s powerful for anytime you feel the need to hit the reset button.

What’s inside: Sheinbaum walks you through a 31-day dry month, covering everything from planning, navigating social pressures, and staying on track after a slip-up.

Expect tips on:

• What you gain when you lose booze: Health perks, money saved, and more.

• Building a sober support squad: Beat social pressure and recruit friends for the ride.

• Fun without alcohol: Non-boozy activities, dating tips, and zero-proof drink recipes.

The bottom line: The Dry Challenge is your guide to a booze-free month.

Event Spotlight 🕵️:

The most epic contest ever - Adventure Hunt

Bored with the usual hangouts? 🥱

Shake things up and relive your childhood with a scavenger hunt that transforms your city or nature into an epic adventure using Adventure Hunt.

What it is: Adventure Hunt is a platform that helps you organize and participate in custom scavenger hunts. It offers tools to create interactive and engaging hunts by:

• Designing Challenges: Create puzzles, clues, and tasks tailored to your event or location.

• Tracking Progress: Monitor teams' progress in real-time with features for tracking completion and performance.

• Encouraging Engagement: Utilize multimedia elements like photo and video submissions to enhance the experience.

How it’s used: It’s used for a variety of events, from team-building activities to social gatherings, and provides a fun, organized way to explore and compete.

The best part:
No alcohol needed—just your sharp mind, comfy sneakers, and a competitive spirit. It’s a refreshing way to bond, stay active, and dive into a unique, alcohol-free adventure.

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