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  • šŸ¦“ Louis Vuitton booze-free bubbles?! šŸ„‚

šŸ¦“ Louis Vuitton booze-free bubbles?! šŸ„‚

plus a spicy take on addiction from a bestselling author

Welcome to Zero Proof, the weekly manifest making it easy to feel good about not drinking.

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As always, donā€™t borrow from tomorrow.

-Billy & Connor

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Todayā€™s menu:

No Booze News šŸ“ˆ:

Luxury giant LVMH bets big on booze-free bubbles!

French luxury giant LVMH is buying a 30% stake in French Bloom, known for its nonalcoholic sparkling wine, which sells for $100+ per bottle.

Launched in 2021, the brand has doubled its sales annually and expects to sell 500,000 bottles this year.

The big picture: As consumers shift towards low and no-alcohol drinks, LVMH sees a growing demand for high-quality booze-free alternatives. French Bloom's unique cold-vacuum distillation process removes alcohol without sacrificing taste, making it a premium option for the sober-curious crowd.

Why it matters: For nonalcoholic drinkers, French Bloom delivers a luxury experience without the alcohol. This move shows the booze-free lifestyle is more than a fadā€”it's here to stay.

The takeaway: The champagne king is investing in non-alc. The industry is taking off on all fronts.

Theyā€™re one of us šŸ¤:

Bestselling author has a spicy take on addiction.

Johann Hari is a bestselling author and journalist known for his deep explorations of addiction and mental health. His impactful TED Talks and writings challenge conventional views, emphasizing that the key to overcoming addiction lies in connection, not sobriety.

The real opposite of addiction
Many believe the opposite of addiction is sobriety. But as Johann Hari powerfully argues, it's about connection.

Hereā€™s why this matters for those choosing not to drink:

  • Connection Over Isolation: Alcohol often acts as a social lubricant, but it can also isolate. Building real connections with others fosters community and belonging, reducing the desire to drink.

  • Emotional Fulfillment: When we connect deeply with friends and family, we find joy and support that no drink can replicate. These relationships nurture our mental health and well-being.

  • Shared Experiences: Engaging in activities that foster connectionā€”like game nights, hiking, or volunteer workā€”can replace drinking culture. These experiences build memories and bonds without the need for alcohol.

Takeaway: Embrace the power of connection over alcohol. Choose relationships that uplift you, and discover the richness of life without the need for a drink. The more you connect, the less you'll crave the temporary escape of alcohol.

@realitystruthunveiled

The opposite of addiction is not sobriety. Speaker: Johann Hari #addiction #connection #soberlife #recovery #truths #reality #fyp #viral #... See more

Wait, but why? šŸ¤”:

Why do we isolate ourselves when drinking or after drinking?

Drinking often disguises itself as social fun, but it can lead to isolation.

Hereā€™s why:

  • Temporary Escape: Alcohol provides fleeting relief from stress, causing us to retreat into our minds instead of connecting with others.

  • Social Anxiety: While it may boost confidence initially, overindulgence often amplifies awkwardness, leading to withdrawal.

  • Fear of Judgment: Worrying about how weā€™re perceived can make us avoid social situations, especially after questionable choices.

  • Emotional Hangovers: The loneliness following drinking can push us away from gatherings and interactions.

  • Cognitive Dissonance: Conflicts between our drinking habits and personal values create discomfort, prompting us to avoid challenging environments.

To break the cycle and helps you overcome this isolation, foster genuine connections.

Here are some tips:

  • Choose Alcohol-Free Activities: Engage in gatherings that prioritize shared experiencesā€”think game nights, outdoor adventures, or wellness classes.

  • Communicate Your Journey: Be open about your choices. Sharing your reasons attracts like-minded individuals and deepens connections.

  • Practice Mindful Socializing: Attend events with the goal of connecting and enjoying the momentā€”without alcohol.

  • Seek Supportive Communities: Surround yourself with those who prioritize connection over drinking. Join groups that celebrate meaningful interactions.

The bottom line: prioritizing connection breaks the isolation cycle. Genuine relationships create a sense of belonging that no drink can replicate. Letā€™s celebrate togetherā€”without the need for a drink!

Proofer Products šŸ›’:

Boujee booze free bubbles

French Bloom offers a luxurious range of non-alcoholic sparkling wines that elevate celebrations without compromising on taste or sophistication.

Founders: Maggie Frerejean-Taittinger & Constance Jablonski.
Friends Maggie and Constance, reuniting in Paris in 2019, launched French Bloom to fill the gap for elegant non-alcoholic sparkling wines.

Philosophy: Elevating Every Moment.
French Bloom is dedicated to providing alcohol-free organic sparkling wines for all occasions, allowing everyone to celebrate without moderation. Their mission is to create genuine connections among guests from all backgrounds, making every gathering a memorable experience.

Support & Expertise:
Maggie and Constance collaborate with experts in French sparkling wine, including Rodolphe Frerejean-Taittinger, CEO of Champagne Frerejean Freres, to develop unique flavor profiles. Together, theyā€™re revolutionizing the non-alcoholic beverage landscape, bringing elegance and quality to sober celebrations.

Event Spotlight šŸŽƒ:

A perfect fall day - apple and pumpkin picking

This fall, grab your friends or family for a chill day of apple and pumpkin picking. No booze neededā€”just good vibes and great company.

Plan the day-

  1. Pick Your Orchard: Find a local spot that has both apple and pumpkin picking, plus fun extras like hayrides or corn mazes.

  2. Dress for Comfort: Wear your favorite flannel, comfy jeans, and some sturdy shoes. Donā€™t forget a light jacket for those chilly autumn breezes!

  3. Pack Some Snacks: Load up a picnic basket with tasty snacksā€”think fruits, cheese, and your favorite non-alcoholic drinks to sip while youā€™re soaking up the vibes.

  4. Capture the Moments: Snap some fun photos in the apple trees and pumpkin patch to remember the day!

  5. Get Creative: After youā€™ve picked your goodies, have a pie-baking contest or a pumpkin-carving session at home to keep the fun going.

The bottom line: Do not sleep on a good old fashioned day at the pumpkin patch.

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