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- 🦓 $50m Mega Financing Alert 💸
🦓 $50m Mega Financing Alert 💸
plus Tom Holland's spidey senses are tingling


Welcome to Zero Proof, the weekly manifest making it easy to feel good about not drinking.
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No Booze News 📈: Mega $50m financing alert
They’re one of us 🤝: Tom Holland’s spidey senses not much for drinks
Wait, but why? 🤔: Why do some people not get hangovers?
Proofer Products 🛒: LMNT’s salty rebellion of electrolytes
Event Spotlight🔫: Get your garden on

No Booze News 📈:
Athletic Brewing Scores $50 Million to Fuel Non-Alcoholic Beer Boom
Athletic Brewing, a Zero Proof frequent feature, just announced a fresh $50 million funding round led by investment giant General Atlantic.
This hefty investment fuels their mission to dominate the booming non-alcoholic beer market and quench America's thirst for taste without the buzz.

Brewing Up Success: Founded in 2018, Athletic Brewing has become a powerhouse in the non-alcoholic beer industry.
They currently hold a commanding 19% market share and are driving an impressive 32% of the category's total growth (according to NielsenIQ data)
Surpassed 3 million cases sold in 2023, exceeding 100 million cans and generating over $90 million in revenue.
With their recent funding boost, they're poised to significantly outpace those figures in the coming year.
Expanding the Playing Field: The $50 million funding round isn't just about maintaining Athletic Brewing's lead – it's about propelling them further ahead.
The company plans to utilize the fresh capital to significantly increase production capacity.
Currently, they operate brewing facilities in Milford, Connecticut, and San Diego, California.
A recently announced third facility in San Diego will double their U.S. brewing capacity, ensuring they can meet the skyrocketing demand for their products.
Additionally, Athletic Brewing plans to expand its offerings at global retailers, making their non-alcoholic beers a readily available option for health-conscious beer lovers worldwide.

They’re one of us 🤝:
Tom Holland’s spidey senses aren’t feeling the drinks

Hollywood's favorite web-slinger, Tom Holland, is sharing his inspiring path to a healthier lifestyle. A festive season filled up with drinking ended up feeling a little too festive and ultimately, prompted Holland to explore a dry January.
What started as a short experiment turned into a year of positive change.
"It made a big difference. Socializing without alcohol, particularly in pub-centric England, wasn't always easy. However, the benefits were undeniable – better sleep, sharper focus, and a newfound sense of well-being.
Holland's story is one we can all relate too and a huge reminder that prioritizing self-care can lead to a happier, healthier you. Whether it's a dry January or another approach, taking control of your well-being can be life-changing.
@jayshetty Tom Holland opens up about his struggles with alcohol and social anxiety on the podcast 🎙️ If you haven’t listened to this one yet youre m... See more

Wait, but why? 🤔:
Why do some people not get hangovers?
Ever envy those friends who bounce back after a night out like nothing happened? 🙄

Daily Mail
It turns out, they might have some genetic help. Research suggests up to 20% of people have variations in three key genes that help them:
Break down alcohol faster: The CYP2E1 gene influences how quickly your body processes alcohol, potentially minimizing hangover duration.
Detoxify efficiently: The ADH1B gene affects how alcohol converts to acetaldehyde (a hangover villain). Variations in this gene can speed up acetaldehyde removal, reducing hangover intensity.
Clear toxins: The ALDH2 gene influences an enzyme that clears toxins from your system. Variations here might help eliminate hangover-causing substances faster.
While these lucky folks can seemingly defy hangovers, you gotta keep in mind:
Genetics aren't everything. Drinking habits and overall health still play a big role.
Heavy drinking, even without hangovers, can still have significant long-term impacts on you and your health.

Proofer Products 🛒:
LMNT Zero-Sugar Electrolytes

More salt, not less.
LMNT is on a mission (salty rebellion) to restore health through hydration.
Their electrolyte packets are formulated to give you the hydration you need, minus the sugar.

Event Spotlight 🔫:
Get your garden on
City life can feel like concrete and cocktails. But what if your weekend FOMO fix was...planting seeds?

Community gardens have been around for a minute, but are starting to really become a thing to do. Here's why:
Fresh air, not stale beer: Swap the bar scene for sunshine and soil. Studies show nature boosts mood and reduces stress – way cheaper than a therapist (and way more fun).
Grow your own cred (and kale): Learn to cultivate healthy food, meet like-minded neighbors, and witness the magic of nature's cycle.
Fork to table, literally: Homegrown veggies burst with flavor (and bragging rights). Plus, you're supporting local, sustainable food systems.
Community gardens are popping up everywhere. Find one near you, grab your gloves, and get ready to cultivate a cooler, greener you.
Ready to get dirty? For people in the NYC area check out NYC Parks GreenThumb.

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