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  • šŸ¦“ GOBBLE up these 15 non-alc Thanksgiving drinks šŸ¦ƒ

šŸ¦“ GOBBLE up these 15 non-alc Thanksgiving drinks šŸ¦ƒ

plus the "Mocktail Mommy" inspiring us all

Welcome to Zero Proof, the weekly manifest making it easy to feel good about not drinking.

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As always, donā€™t borrow from tomorrow.

-Billy & Connor

Also, donā€™t forget to fill out our usual poll at the bottom of the newsletter if you have feedback on the content of this specific issue.

Todayā€™s menu:

  • No Booze News šŸ“ˆ: 15 non-alc drinks that'll make you wonder why you ever drank wine on Thanksgiving.

  • Theyā€™re one of us šŸ¤:  The ā€œMocktail Mommyā€ is inspiring us all.

  • Wait, but why? šŸ¤”: Why do we feel like we need to drink at a live music event?

  • Proofer Products šŸ›’: Deftones + DrinkSip = Tone Zero: Japanese-style rice lager for the mindful drinker.

  • Event Spotlight šŸŽ¶: Major unlock alert- a look back at DĆ­a De Los Deftones festival.

No Booze News šŸ“ˆ:

15 non-alc drinks that'll make you wonder why you ever drank wine on Thanksgiving

Georgia Goode of The Pioneer Woman serves up the perfect drink list to kickstart your Thanksgiving shopping. From cozy ciders to festive punches, these booze-free sips make everyone feel included.

The lineup: peep the list of drinks below. Hit the link above if any peak your interest.

Morning Boosts:

  • Pumpkin Spice Latte: No need for Starbucksā€”fuel up at home.

  • Pumpkin Smoothie: A creamy, cinnamon-topped treat to start the day.

For the Feast:

  • Holiday Morning Punch: Refreshing and festive for all-day sipping.

  • Mulled Apple Cider: Warm spices make this a fall favorite.

  • Tropical Punch: Pineapple and ginger ale? Yes, please.

Evening Warm-Ups:

  • Wassail: Citrus-spiced cider for cozy post-dinner vibes.

  • Mexican Hot Chocolate: Cocoa with a flavorful kick.

  • Crock-Pot Hot Chocolate: Hands-off and holiday-perfect.

Fan Favorites:

  • Shirley Temple: A nostalgic classic everyone loves.

  • White Grape Punch: Festive cranberry ice cubes steal the show.

  • Holiday Punch: Three-ingredient sherbet magic for the punch bowl.

Something Different:

  • Mulled Pomegranate-Cherry Juice: Sweet, tart, and spiced.

  • Cherry Punch: Hibiscus-infused for new traditions.

  • Sweet Tea: A Southern staple for your Thanksgiving feast.

Why It Matters:
With Georgia Goode's festive lineup, you can shop smarter and serve drinks that make every guest feel specialā€”no alcohol needed. Ready to start prepping? Add these recipes to your Thanksgiving shopping list now!

Theyā€™re one of us šŸ¤:

The ā€œMocktail Mommyā€ is inspiring us all

Kristi Tanner, aka Mocktail Mommy, shares her inspiring transformation from addiction to sobriety.

Her journey highlights pivotal moments that led her to seek help, the challenges of motherhood, and the impact of cultural attitudes toward alcohol.

Through resilience and community support, Kristi found the strength to change her life, leading to the opening of her non-alcoholic bottle shop, Sober Social, in Madison, Wisconsin.

Building a Community: Kristiā€™s story isnā€™t just about recoveryā€”itā€™s about connection. 

At Sober Social, sheā€™s creating a space where those seeking alcohol-free alternatives can feel empowered. With a range of non-alcoholic beers, wines, and mocktails, her shop is redefining socializing without alcohol. Kristiā€™s journey as a single mom and recovery coach has inspired countless others to explore healthier choices and feel supported along the way.

Want more from Kristi? Tune into the Mindful Sobriety Podcast for a deeper dive into her recovery journey and the empowering work sheā€™s doing with Sober Social.

Whether you're exploring sobriety or just seeking a different way to enjoy social gatherings, her insights will inspire you to live with purpose. Listen to the latest episode now!

Wait, but why? šŸ¤”:

Why do we feel like we need to drink at a live music event?


When we walk into a concert, thereā€™s an undeniable energy in the airā€”pulsing beats, flashing lights, and the familiar scent of alcohol.

Itā€™s almost like a tradition: you grab a drink, take a sip, and settle in to enjoy the show. But why is this so ingrained in the live music experience?

Alcohol as social lubricant: For years, alcohol has been the go-to way to "loosen up" and join the crowd. It helps reduce inhibitions, making it easier to sing along, dance, and connect with others around you. Itā€™s as if the drink in hand makes us feel more part of the action, more "in the moment."

But hereā€™s the thing: The truth is, you donā€™t need alcohol to enjoy live music. The magic lies in the raw connection to the performance, the sounds, and the crowdā€”not the buzz. When you remove the drink from the equation, you might actually find youā€™re more present, more connected to the experience, and have a clearer, more vivid memory of the night.

The challenge: So why not try it? Challenge yourself to experience a live show without relying on alcohol to enhance the moment. You might be surprised at how much more youā€™ll appreciate the musicā€”and how much more youā€™ll remember when the lights go down.

Proofer Products šŸ›’:

Deftones + DrinkSip = Tone Zero: Japanese-style rice lager for the mindful drinker.


The Beer: Tone Zero is a crisp, refreshing Japanese-style rice lager that brings Deftones' signature innovation to the non-alcoholic space. Rice water enhances its depth, making it a premium choice for those cutting back on alcohol without sacrificing quality.

The Collab: Deftones, known for pushing musical boundaries, launched their first NA beer after 12 craft beer releases since 2016. Tone Zero continues their tradition of bold, creative movesā€”this time aimed at the growing mindful drinking community.

Teaming up with DrinkSip, a leader in non-alcoholic craft beverages, Deftones is tapping into a rapidly expanding market.

DrinkSip, co-founded by Julian Yakoo, is known for revolutionizing the NA space and ensuring that Tone Zero doesnā€™t compromise on taste or experience.

Why it matters: with a growing demand for non-alcoholic options, Tone Zero reflects the cultural shift toward healthier lifestyles. The NA beer market is booming, and Deftones is poised to make a statementā€”offering a product thatā€™s as premium as their music.

To clarify: Non-alcoholic doesnā€™t mean boring.

Tone Zero delivers a premium beer experience for those looking to enjoy the Deftones vibe without the buzz. Drink responsibly, rock harder.

Event Spotlight šŸŽ¶:

Major unlock alert- a look back at DĆ­a De Los Deftones festival

Deftones proved you can enjoy live music without the need for alcohol at their DĆ­a De Los Deftones Festival.

With their Tone Zero non-alcoholic beer, they encouraged fans to experience the music, energy, and community of the event without the buzz.

Why It Was a Game Changer: Deftones took the stage and challenged the norm, showing that you donā€™t need alcohol to enjoy live music. Their Tone Zero beer encouraged fans to experience the full energy of the concert while staying sober, celebrating the music and the vibe without the drink in hand.

Net-Net: Deftones are leading the charge as music events shift towards embracing sober experiences. Their festival proves you can enjoy the show, the atmosphere, and the music without alcoholā€”something every live music fan should try at least once.

What did you think of today's edition?

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